Chanel Features Buenos Aires

After all the buzz here in Buenos Aires last October about Claudia Schiffer being in town with Karl Lagerfeld to shoot the Spring 2010 Chanel campaign, we've finally seen the results! Well, partial results.... This March's Elle magazine features two new double-page spreads shot here in BA, sans Senora Schiffer - guess those ads are still to come. Supposedly influenced by Argentine gaucho culture, we also see strong hints of Mexican boleros and Spanish matadors.

The ads (at least the ones featured in Elle) were shot in the barrio of San Telmo, one of the city's oldest neighborhoods and home to the popular weekend fair. Specifically, the Chanel shot featuring "El Patio del Arbol" was taken in the picturesque "Pasaje de la Defensa," located at Defensa 1179. Here a 19th century residence now is home to galleries of antique dealers and souvenir stands, lining three ample patios - the "Patio del Tiempo" (Patio of Time), "Patio de los Ezeiza" (Patio of the Ezeiza, after the home's original owners) and, of course, the "Patio del Arbol" (Patio of the Tree).